Aekō
—
AIGA SLC 100 show
packaging + identity
a reflection on my art journey.
The prompt was to make 4 different packages for a user-created brand that visually belong together. I created the brand Aekō, which sells art supplies.
As an artists I had always struggled with an urge to be wholly original. I often put myself down when I was not able to come up with a strictly original idea. After much internal reflection, I came to embrace being inspired by other artists.
![](https://freight.cargo.site/t/original/i/3fae000d40862aa18f54738c1fd26bb8220366c2acc01f75a9f76569ab499b8a/Name.png)
Aekō sounds like Echo. I likened reflections as the visual parallel of an echo: An altered form ariving to the viewer from a different perspective.
Aekō encourages a reflection of self.
![](https://freight.cargo.site/t/original/i/9e5266386bae8c62b47ec68d03ca0dbefb04d6e4d2474c97d536468ab2405d79/20220414_234902.jpg)
![](https://freight.cargo.site/t/original/i/3b9891a72ab6645ec80ee64fb561a37fb8165fd1cc11c594775f9d35aa50777c/20220415_002214.jpg)
![](https://freight.cargo.site/t/original/i/966fc5c770c833d39b8c5b6943694909fb61caa665adaecc0b300e50d0f4898c/20220415_002050.jpg)
![](https://freight.cargo.site/t/original/i/5cc1ab2ef241533b4211185285b8b6365a3f223ec69abb070db48ad164a1dbda/20220415_002306.jpg)
I used red and blue watercolors to create an aetherical look for each product.
![](https://freight.cargo.site/t/original/i/47110b11f67e6e13ab4495d7d93ef2b93c253f88bd6d2748c4bfe1e0b67a8159/20220414_235555.jpg)
![](https://freight.cargo.site/t/original/i/b38002b9056d41cfa7ba10e99c253717d971e2f14e82868f28b000614d21325f/20220414_235651.jpg)
![](https://freight.cargo.site/t/original/i/1ade227d889b362cb394de00425b23ab26fcc0712e85e63abfc3570e0928d25e/20220415_001304.jpg)
![](https://freight.cargo.site/t/original/i/b1d8c501c6724b5944ca3fa86c9e34c92e7d48856dc399a8959601aedee42709/20220415_000444.jpg)
![](https://freight.cargo.site/t/original/i/5a009f6bfbe3a30e1ffcca98b0de57bc56ce69e52f4f8bc2cb801167aa155190/20220415_000726.jpg)
The process for creating the packaging allowed each one to have a one-of-a-kind watercolor design.
![](https://freight.cargo.site/t/original/i/ef952c702e5c41a9642cbd6fd16824c6c1be335ef41a9cdbae1521afd77781f0/BookVariations02.jpg)
![](https://freight.cargo.site/t/original/i/2ce0162498809903affa9d268a37ca577a6a489132f1e3c3613e66a333b3fd3d/BookVariations01.jpg)
![](https://freight.cargo.site/t/original/i/39eed2ad0cb74f3e71f59fd3bdc140bac41cd1c22f3012d68118a55c6c57147f/BookVariations05.jpg)
![](https://freight.cargo.site/t/original/i/1c1e4fb2e3d5a6dc74bf018ae0ba2860202cede1aa374981251676a04509ba0e/BookVariations03.jpg)
![](https://freight.cargo.site/t/original/i/acf983f7e57c6778897e9c7c1427b4652a034b6dfca6d5919c2921b8be72dc54/BookVariations06.jpg)
![](https://freight.cargo.site/t/original/i/4a85dcd0d236f822bbf0e84ea54e2d67eda915fa81886591c87183811e5b6fb7/BookVariations04.jpg)